Work Ethic Pays Off For LimeCrime Founder Doe Deere

At a time when immigration is a complex and controversial issue in the U.S., hearing a positive story of an immigrant family is always welcome. The cosmetics entrepreneur and founder of the LimeCrime brand, Doe Deere recently revealed her own feel-good story of overcoming the odds to find success in the U.S. After moving to New York from a small city in rural Russia as a teenager, the fashion influencer and her family hit rock bottom before bouncing back to find success on many different levels.

Taking the decision to move to New York City was not one the family of Xenia Vorotoza took lightly but was one they took in an effort to improve their lives. Vorotoza would go on to change her name to the anglicized, Doe Deere just before establishing her cosmetics brand, LimeCrime in 2008. LimeCrime was established a decade after the family arrived in New York and found the change in culture a shock they struggled to cope with as they underwent homelessness and living in shelters and Harlem’s Projects.

The attitude of Doe Deere to the problems her family faced is one to be admired as she believes the issues they faced forged a resilient nature in herself, her mother, and sister. Although Doe Deere and her family had to pull themselves out of the poverty they faced in their first years n the U.S., the owner of the Poppy Angeloff jewelry line is quick to praise the efforts of those who helped them during those difficult years. Doe Deere praises the work of a charitable group, Sanctuary for Families and its head, Dorchen Leidholdt. Doe refers to Dorchen Leidholdt as her first mentor responsible for inspiring the teenaged immigrant to use her sketches to gain entry to the New York Institute of Fashion.

Doe Deere explains the success she has achieved is her own version of the “American Dream” she imagined achieving when she moved to the U.S. from Russia. Difficult times can prove a starting point for all residents of the U.S. to push on and achieve their own success story no matter where they start their lives.