VR (virtual reality) and AR (augmented reality) has been advancing technology that has been catching attention in the recent decade. Through VR and AR, you can enter into an unimaginable experience that can alter your perceptual information across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. However, VR will change your entire surroundings while AR brings a new reality into your current surroundings. AR crosses reality which means that it combines all-real and all-virtual environment generated by computer technology. On top of that, AR can sometimes include augmented virtuality (AV) and virtual reality (VR) features as well. While the VR is strongly focused on the video game and entertainment industry AR is more concentrated on daily practical activities. AR has found its use in the U.S. Air Force’s, live NFL games, museums, in stores such as Macy to display furniture modeling, in healthcare for medical student training, and for big tech companies use. Although VR has stood more in the forefront compared to AR, development with AR technology has increased its popularity, such as the creation of the mobile game Pokemon GO. However, it seems that AR’s biggest impact will remain in impacting business enterprises from various industries.
Co-founder Dave Ross and Alex Hern’s software company, Tsunami XR, is developing more advanced software for AR technology. Tsunami XR has planned and is developing AR technology to explain and service complex products, unlock operational efficiencies, increase uptime of industrial equipment, and improve workforce training, productivity, and safety. Alex Hern has been looking for methods that apply AI, machine learning, and cloud-based computing for powerful graphics applications to AR technology. The company began as Tsunami VR, but Alex Hern ventured into XR because “XR or cross-reality is something that [he] want to explore and be at the forefront of in the near future”. With companies taking noticing of Alex Hern’s Tsunami XR AR software solution, it can lead companies to new strategies in everyday business. original source