Whitney Wolfe is an example of the modern businesswoman. She has managed to complete a mixture of female empowerment and dating into her creative platform Bumble. Bumble has embarked into the world of dating with women empowerment at its core. The app focuses on putting women at the forefront and allowing them to make the first move. Bumble has established itself in the dating app world as the go to app for women wanting to be at the spotlight of dating.
Channeling female empowerment into an app industry that typically favors men was no easy task for the CEO. Whitney Wolfe has previous experience of leading a technology and creating dating apps for today’s tech savvy daters. Although she is a hard worker and has trained her team to turn Bumble into a success, she knows the importance of balance. She works to create a workplace that involves fun. She treats her staff of sixty people to spa days, eatings and movies.
Some may think Whitney Wolfe has peaked with Bumble. But Bumble is only scratching the surface for this businesswoman. She plans to launch a skincare line. This company will speak to her female customer base that care about beauty and skincare regimens. The company works with dermatologists and therapists to concoct serums that will help aid emotional issues as well as skincare issues. The serums will launch with quirky names that relate to relationships. She is also working to push Bumble’s sister company Bumble BFF. This app allows for professionals to network. This app encourages hiring, discussions and scheduling meetings and events with other professionals. All of her plans are in an effort of creating a digital community that puts emphasis on women and the causes women are concerned about.
Whitney Wolfe’s days are busy. She is in between meetings, speaking with staff, juggling the profiles of thirty million daters and handling a legal situation. No wonder Whitney Wolfe plans relaxing retreats at the end of the work week for her company’s staff. According to her husband, even a Harvard business class could not teach business better than his wife.