Richard Liu is the founder and CEO of JD.com, the largest e-commerce company in China. As of early 2018, the company was estimated to be worth over $12 billion. Liu is a business genius going by his success story. He is a self-made billionaire who utilized innovative ideas to build a successful venture that currently attracts over 100 million active customers today. The company is using cutting edge technology to come up with new innovative solutions that fit into the current global economic environment.
Liu was born in Jiangsu province of China. He was born in a humble family, typical of many families in the region at the time. His family was running a small coal shipping business. In his early life, his parents taught him the importance of hard work and education. Through primary, secondary and tertiary education, Richard Liu was committed to hard work. He enrolled in a sociology program at the People’s University of China and graduated with a bachelors. He spent most of his time boosting his knowledge in his chosen major, at some point he realized that there was importance in widening his scope of knowledge so that he could fit into many employment opportunities. He taught himself computer programming and other computer science related disciplines.
Employment and entrepreneurship
After graduating from the university, Liu got a job with Japan Life, a natural supplement provider in China. Due to his understanding of computers, he was promoted to the position of Director of Computers. In 1998, Liu left Japan Life to start his own business. He rented a small rental space and created his first computer accessories store. Besides the products he sold, Liu emphasized on great customer care service, utilization of technology in meeting the businesses goals and providing easy means of transaction. Although there were other businesses doing internet business, Liu was ready to set himself apart from the rest by selling genuine products at the right price. At the time, internet business had a bad reputation for engaging in the sale of fake products and price cheating. Richard Liu recognized this as a great opportunity that he could tap into. It is then that he started JD.com in 2004.