José Auriemo Neto and JHSF Invest in Brazil and Internationally

JHSF is a property development and management firm based in Sao Paulo, Brazil. They develop residential and commercial properties both in Brazil and internationally. They have built and now operate luxury shopping malls, an executive airport, restaurants, and hotels. Their revenue is R $4.5 billion as of the end of 2017.

This company had its beginnings in 1972. Two brothers, Fábio and José Roberto Auriemo, started JHS together along with two other business partners. They engaged in both construction and incorporation. They worked well together up through 1990 when the company was split in two. Half went to Fábio Auriemo who started JHSF while the other half went to José Roberto who started JHSJ.

It was in 2001 that JHSF began to build and manage shopping malls, something that continues to make a large part of their operations. One of their successful malls is Shopping Cidade Jardim which lies in a luxury complex of commercial and residential buildings that they also manage and own.

Another property of JHSF is in Salvador, Bahia. This is the Horto Bela Vista Complex which has a couple of residential towers, and a school. It also includes a shopping mall which is the third largest in the state of Bahia.

After José Auriemo Neto took over as the president and chairman of the board of directors this company began to focus on luxury properties and this has proven to be a winning strategy. He is Fábio Auriemo’s son and took over the family business when he was in his late 20s. One of his focuses has been on the Shopping Cidade Jardim mall where he brought in luxury retailers like Jimmy Choo, Pucci, and Hermès. He has been given the title of King of Luxury in Sao Paulo.

José Auriemo Neto has also invested in real estate in New York City. He built a luxury high-rise apartment building on the famed 5th Avenue which faces Central Park. He even moved his family, including his wife and children, to that city for six months so that he could personally oversee the construction of this building. He only offers the units inside for rent as he has decided he won’t sell any of them.

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